In a world obsessed with material success, Jon Bellion's lyrics serve as an existential wake-up call. He questions the pursuit of wealth and status, suggesting that the love we crave is already within us, free and abundant. The "stupid deep" hole in his heart symbolizes a void we often try to fill with external validation or possessions. Yet, he implies that this hole is self-inflicted - a result of overlooking our intrinsic worth and the value of simple, unconditional love. The song is a poignant reminder that we are enough just as we are; our attempts to earn love are unnecessary because true love doesn't come with a price tag. It's cheaper than cheap - it's free.
