Jack Stafford - Hook Point Lyrics

In our three-second world, people are scrolling so fast
I had your attention but in a moment it passed

Most people's ads aren't clever and their message gets lost
Connect with your audience to get yours across

That's why you need a hook point
A headline like a setpoint
That reaches out and pulls your reader in

Gotta have a hook point
Or you'll only disappoint
Yourself and your viewers and your friends

We're seeing thousands of messages every hour of every day
But stand out with a twist by changing just a small way

Like the writer who added four words to an old beggar's sign:
"It is spring but - I am blind"

That's why you need a hook point
A headline like a setpoint
That reaches out and pulls your reader in

Gotta have a hook point
Or you'll only disappoint
Yourself and your viewers and your friends

With an image or an insight
An idea or some text
With added personality
To grab their interest

Mock it up and test it
Try to find the best bit
Simplify the concept
Til you find what really works

Got a hook point
A headline like a setpoint
That reaches out and pulls your reader in

Gotta have a hook point
Or you'll only disappoint
Yourself and your viewers and your friends

In our three-second world, people are scrolling so fast
I had your attention but it didn't last