It's the darker side of attraction and addiction. particularly in this song between a younger girl and older guy. In the video she's represented in black and white and in a fight with herself. Good and bad logic and emotion. He caters to her darker destructive side. He sees himself as the monster the provoking circumstance. But he's clever enough to realize it isn't completely true. She strokes his ego and she enjoys the control. He sees how it can never be but he's empathy needs rewarding with her love but he'll never obtain it. When you're the beast you seek beauty and when you're beautiful you want a taste of the beast. That's their attraction. And it's clear who wins.