With the advances in technology, the music industry is continuously forced to adapt to the ever-changing ways of how people consuming music. For decades music was primarily transported and monetized by selling physical copies stored on vinyl, tape, CD and now streaming.
In recent years music streams have been more than doubling each year and surpassing all other ways of listening to music. Music streaming is a whole new territory for both the consumers and the creators.
While the consumers are trying to figure out what’s the best streaming platform to enjoying their favorite songs from, the music label is scrambling to find better ways to control and monetize music streams.